About me.
A creative director raised on graffiti and grit in San Francisco, still chasing the same feeling I got the first time I saw a letter bent into something no font could do.
I build brand worlds people don't just see. They walk into them, dance in them, remember them after. Fifteen years spent moving between skate culture, agency floors, and a startup that went from 20 people to a public company taught me the same lesson every time: the work sticks when it's honest about where it came from.
Outside of work, I'm usually outdoors with my family, building a small design studio with my wife (who was my VP of Global Brand back when we were scaling that startup), or sketching wolves and letters with Posca pens because some habits from FTC never left.
AppLovin
2017 → 2026
Wake the Wolves
2015 → Present
Make. Do Good.
2013 → Present
FTC (For The City)
2004 → 2014
Experience.
Art Director → Creative Director
AppLovin
2017 - 2026
Grew from Art Director to Creative Director over nine years, leading brand and experiential design across 20+ global events
Lifestyle Creative Director
Wake The Wolves
2015 — Present
Co-founded the lifestyle apparel brand with my partner in 2015; currently relaunching with an evolved, family-centered identity
Co-Creative Director
Make. Do Good.
2013— Present
Co-founded the independent creative studio partnering with brands on identity, campaigns, and culture-driven storytelling; AppLovin was a client for four years before I went in-house
Art Director
FTC (For The City) Skateboarding
2004 — 2014
Ran all brand creative for a decade at the iconic SF skateboarding brand and co-created the Nike SB "Finally" Dunk in 2013
